Executive book publishing
Last updated November 2, 2026
Executive book publishing is publishing designed around a senior leader's time, voice, and business goals. Big Impact Books offers it to CEOs, attorneys, professionals, and business owners worldwide, developing and publishing the book first and then promoting it through channels such as podcasts and media.
The difference from general self-publishing is focus. The book exists to build authority and support a business move, so every decision, from the outline to the launch plan, is made with that outcome in mind.
Inside a traditional publishing house, an executive editor is a senior editor who acquires books, advocates for them internally, and guides manuscripts toward publication. Titles and duties vary between houses, and the Key Book Publishing Paths chart by Jane Friedman is a useful map of how different publishing models work.
When a CEO searches for an executive editor in book publishing, they usually want senior guidance: someone who can shape scattered expertise into a clear book without taking over the voice. At Big Impact Books, that guidance comes through a weekly interview process led by a team with publicity and journalism experience.
Turning expertise into a structured book. Big Impact Books uses weekly interviews in which the author talks through each chapter in an organized way while the team pieces the material together.
Taking the manuscript to a finished, published book that carries your name. Ask any provider for a written list of what publishing includes before you sign.
Marketing and publicity as follow-on services, so the book reaches decision makers through podcasts, media, and thought leader content.
Big Impact Books founder Melanie Herschorn brings more than 20 years of experience as a celebrity publicist and award-winning journalist in radio, print, and TV. That background shapes how a book is positioned: not only as a manuscript, but as a story the media and podcast hosts want to cover.
Her own books, Lasting Legal Impact and Make a Big Impact with Your Book, apply the same approach. Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
Executives who prefer to write every word alone, or who want a book deal with a major traditional house, may be better served by those paths. The publishing paths comparison lays them side by side.
New here? Start with the full guide to book publishing for CEOs.
At a traditional publishing house, an executive editor is a senior editor who acquires books, champions them inside the house, and guides manuscripts toward publication. Executives searching this term often want that kind of senior guidance for their own book. Titles and duties vary by publisher, so confirm exactly who will work on your book with any publisher you consider.
More in the FAQ: What is an executive editor in book publishing?Big Impact Books focuses on expertise-driven books for CEOs, attorneys, professionals, and business owners: books that turn hard-earned knowledge into authority and support a next business move. Founder Melanie Herschorn's own titles, Lasting Legal Impact and Make a Big Impact with Your Book, show the angle: books that build a brand, grow a practice, and position the author as a trusted expert.
More in the FAQ: What kind of books does Big Impact Books publish?That is the goal. Big Impact Books says its process honors each author's authentic voice and that it refuses to hide behind ghostwriting. Because the manuscript is built from your own words in weekly interviews, your phrasing, stories, and opinions form the raw material. Its blog makes the same point in a post titled Your Book Needs Your Voice.
More in the FAQ: Will the book sound like me?Yes. Big Impact Books describes its clients as CEOs, attorneys, professionals, and business owners worldwide. Because the core of the process is a weekly interview of about one hour, the work does not depend on being in the same city. Confirm scheduling and time zone details directly with the team through yourbigimpactbook.com.
More in the FAQ: Does Big Impact Books work with clients outside the United States?Melanie Herschorn is the founder of Big Impact Books, an independent publisher, book promotion expert, and bestselling author. She brings more than 20 years of experience as a celebrity publicist and award-winning journalist in radio, print, and TV. She earned a master's degree in journalism from the University of Southern California, graduating first in her class.
More in the FAQ: Who is Melanie Herschorn?A different path may fit better if you want to write every word yourself and manage each vendor, if you are pursuing a deal with a major traditional house, or if you prefer to hand the book entirely to a ghostwriter. Big Impact Books fits leaders who want their own voice, limited weekly time, and promotion built into the plan.
More in the FAQ: Who should choose a different publishing path?Published by Big Impact Books
